01
Pehla Sur · The First Note
It begins with the courage to share.
A song. A verse. A story. An act. Bring us what you've made. We listen. Carefully. Always.
Karwaanlive
Every talent deserves a journey.
Karwaanlive is where artists begin, brands belong, and stories find their way to the world.
Tum chalo. Hum saath hain.
You walk. We're with you.
Why we walk
The world has never been short of talent. It has been short of doors.
Karwaanlive was born from a simple belief: that the next great song, the next defining story, the next artist the world remembers is already out there. In a small room. Humming into a phone. Scribbling lyrics in a notebook. Waiting for a turn that the industry was never going to give.
We're not here to be another gate. We're here to be a road.
A road for artists who've been told to wait. A road for brands looking for talent that hasn't been over-exposed. A road that doesn't end with a deal — it ends with a journey worth telling.
Karwaan means caravan. A group of travelers who go further because they go together.
Welcome aboard.
The shape of a karwaan
Five stops on the way to somewhere you've always been heading.
02
Sangat · Found Family
We pair your work with people who believe in it.
Our A&R, our producers, our believers. You stop being one. You become a few.
03
Safar · The Walk
We open the doors we have.
Distribution across every platform that matters. Social presence with reach. PR that places you where your audience already lives.
04
Mehfil · The Gathering
Your music meets the world.
Brands that want to mean something. Stages that want to host something. Listeners who have been waiting for someone.
05
Manzil · Where You Arrive
Not the end.
Just a place you couldn't have imagined when you started. Your name. Your work. Your terms. The road keeps going.
For artists in motion
You came here because someone, somewhere, told you to wait.
The wait is over.
Bring us:
- A song you've finished
- Lyrics that haven't found their music
- A scene, a skit, a script with no stage yet
- An artist that's been rehearsing in a quiet room
We bring:
- Distribution across YouTube, Spotify, Instagram, and every platform that matters
- Social and PR muscle that has launched artists you've heard of
- Brand partnerships that pay you to be yourself
- A team that grew up loving the same music you make
You keep:
- Your IP. Your name. Your future.
- The right to walk away whenever a bigger door opens.
- The freedom to be more than one song.
The deal we make is simple: your journey is yours. We're just the company you keep on it.
For brands
The biggest brands aren't hiring the biggest names anymore. They're hiring the right ones.
The talent that hasn't been over-licensed. The artists on the way up, not the way through your campaign. The sound of a moment audiences are actually listening to.
Karwaanlive is where you find them.
A curated roster of independent artists across genres, languages, and regions. Original music made for your story. Branded content with artists and creators audiences trust. Sync placements with artists who'll be bigger tomorrow than they are today.
What we offer:
- A curated catalog of independent artists ready for partnership
- Original music commissions tailored to your brand
- Sync licensing across our growing IP library
- Branded content built with artist authenticity, not artist endorsement
The artists are extraordinary. The terms are honest. The work is human.
The caravan
Some of the talent already with us.
Fifty artists. Five hundred songs. Across languages, genres, and cities you may not have heard of yet — but will.
Aanya Kapoor
Hindi · Indie Pop
Writing city lights into soft hooks.
Harman Singh
Punjabi · Folk
Traditional roots, tomorrow-facing sound.
Nila Raman
Tamil · Alternative
Intimate verses, wide-screen choruses.
Rehan Ali
Urdu · Soul
Velvet tone, razor-sharp writing.
Maya Sen
Bengali · Electronica
Poetry over pulse-driven production.
Arjun Rao
Telugu · Hip-Hop
Street stories with cinematic rhythm.
Aanya Kapoor
Hindi · Indie Pop
Writing city lights into soft hooks.
Harman Singh
Punjabi · Folk
Traditional roots, tomorrow-facing sound.
Nila Raman
Tamil · Alternative
Intimate verses, wide-screen choruses.
Rehan Ali
Urdu · Soul
Velvet tone, razor-sharp writing.
Maya Sen
Bengali · Electronica
Poetry over pulse-driven production.
Arjun Rao
Telugu · Hip-Hop
Street stories with cinematic rhythm.
Punjabi · Hindi · Tamil · Telugu · Marathi · Bengali · and more on the way.
Daastan
Stories from the road.
“I had been sitting on these songs for two years. Three months with Karwaanlive and they were on a Spotify editorial playlist. They didn't change my music. They just opened the door.”
Aanya Kapoor
Indie Pop, Mumbai
“What I didn't expect was how much they cared. About my next song. About my place in a meeting. About whether I was sleeping enough on tour. That's not normal in this industry.”
Harman Singh
Punjabi Folk, Chandigarh
“We were looking for a sound that hadn't been used in six other ads. Karwaanlive sent us three artists in two days. We picked one. The campaign worked. They came back for the next one.”
Brand Partner
Mumbai
What we promise
The Promise
That your work stays yours.
That your terms are clear.
That your wins are shared.
That your losses are ours.
That the journey, no matter where it ends, will be one worth taking.
Wherever you are on the way to somewhere — let's walk together.
Or just say hello. hello@karwaanlive.com